CAY
Media construction kit
The “media construction kit” was designed with the goal to relieve the strain on our customers in terms of marketing and distribution by enabling them to design promotional materials such as flyers, banners and other various print materials in a cost- and time-saving way.
CAY SOLUTIONS
Individual marketing
The project was first started in 2007 in collaboration with Deutsche BKK. Eight years into the project, BKK moved on to become BARMER GEK, causing the media construction kit do be re-designed and further developed for one of Germany’s largest health insurance companies.
The media construction kid provides the company’s employees with a platform to quickly design individualized marketing media while on a budget. They have access to all media such as web-pdfs, ads and pictures for online-presences or customer presentations. Through a mobile app, the same media can be directly accessed on site with customers.
The variety of layouts and samples available for customers and their individual advertising materials is continuously updated and expanded. Moreover, a media catalogue with marketing materials that cannot be individualized is included, and new media formats get added.
840.000
Circulation
10.300
Orders
1.800
Users
200
Products
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